Mutual
Signed before any product discussion
- Both parties protected
- Methodology carve-out included
- 3-year term, standard remedies
Most agencies sign one-way NDAs where only the client is protected. AI work needs mutual: methodology, prompt patterns, and architectural choices are agency IP too. Here is when to sign, what to include, and what to push back on.
Mutual
Signed before any product discussion
Critical clauses
Without these, the document is either toothless (no remedies) or overreaching (no carve-outs). Both fail in court.
Specific, not “everything we discuss”. Information disclosed in connection with discussions about a potential engagement, in any form (oral, written, electronic, demos).
Independently developed, publicly known through no fault of the receiving party, prior knowledge, or required by law. Without these, the NDA is unenforceable in most jurisdictions.
Two to three years for product information. Indefinite for trade secrets. Match the term to the half-life of the information; an indefinite term on a 6-month roadmap is overreaching.
Injunctive relief plus damages. Without injunctive relief, the receiving party can monetise a breach faster than damages can compensate.
The agency keeps generic templates, prompt patterns, and process documentation as agency IP. Without this clause, the agency’s pre-existing work is at risk.
Red flags
Overreaching. Most product information has a 2 to 3 year half-life; demanding indefinite protection on everything signals the lawyer wrote the template once and never revisited it.
Generally unenforceable in most jurisdictions. Liquidated damages must reflect actual harm. A flat penalty signals bad-faith drafting.
Renews the agreement silently. Push back; require explicit re-signing.
“Disputes resolved in the State of [client’s home]” is normal. “Disputes resolved in [obscure offshore jurisdiction]” is a red flag.
“All derivative works belong to client” covers more than the engagement. The agency’s methodology, generic templates, and prior work product are not derivative works of your project.
If “methodology” is undefined, it could be claimed to include client work product. Insist on a specific list (templates, prompt patterns, process documentation).
Indemnification should map to NDA breaches, not general business risk. Watch for clauses that pull in IP infringement or third-party claims.
“Receiving party shall not engage similar service providers” has nothing to do with confidentiality. Strike it.
Sample timeline
Template clauses
Drop-in clauses we use as a starting point. Have a lawyer adapt them to your jurisdiction; this is not legal advice.
DEFINITION. "Confidential Information" means any non-public information disclosed by one party (the "Disclosing Party") to the other party (the "Receiving Party") in connection with the parties' discussions of a potential business relationship, whether disclosed orally, in writing, electronically, or through demonstrations. CARVE-OUTS. Confidential Information shall not include information that: (a) was known to the Receiving Party prior to disclosure; (b) is or becomes publicly available through no fault of the Receiving Party; (c) was independently developed by the Receiving Party; or (d) is required to be disclosed by law. METHODOLOGY CARVE-OUT. Notwithstanding the foregoing, "Confidential Information" of Service Provider shall be deemed to include and continue to protect Service Provider's pre-existing methodology, prompt templates, and process documentation regardless of whether such items are referenced in connection with this Agreement. TERM. Each party's obligations under this Agreement shall continue for three (3) years from the date of disclosure, except that obligations regarding trade secrets shall continue indefinitely. REMEDIES. Each party acknowledges that breach may cause irreparable harm and that the non-breaching party shall be entitled to seek injunctive relief in addition to any other remedies available at law.
Common mistakes
Common, especially under deadline pressure. Ten minutes of review saves a year of regret. Read every clause; ask about every term you do not recognise.
If a client refuses to sign mutual after the agency requests it, that is a low-trust signal. Most serious clients sign mutual without question.
“We’re also talking to [competitor]” creates risk for the agency and tells the agency you are price-shopping. Both are unhelpful.
NDA covers confidentiality. SOW covers deliverables, price, timeline, IP ownership. Two separate documents.
Saves an hour, costs trust if you accidentally share something sensitive. Sign first, talk second.
FAQ
Yes for the first NDA with a new agency. Subsequent engagements with the same template can usually be reviewed in-house. The first review establishes baseline trust in the template; subsequent uses inherit it.
Most clients do. Many agencies prefer to start from a mutual template they already use, which has been negotiated across many engagements. Either is fine; what matters is that the final document is mutual and balanced.
Injunctive relief (court order to stop the breach) plus damages. Practical enforcement is hard in cross-border situations, but reputational damage to a serial breacher is real and lasting.
Generally separate documents. Cross-references are fine (e.g. NDA survives termination of SOW), but neither should be embedded in the other.
Term is negotiable. Three years for general product information, indefinite for trade secrets. Both are common. The strict legal half-life of most product information is shorter than the term suggests.
A clause that excludes the agency’s pre-existing methodology, prompt templates, and process documentation from the definition of confidential information. Without it, the agency’s prior work is at risk every time it signs an NDA.
Free, 48-hour SLA, no sales call
We sign mutual NDA before any product discussion, then return a free Product Audit with three integration options and one “don't build this” recommendation.